Leadership coaching for women in digital and tech

Ecommerce mentor Olivia McMaster smiling during a leadership coaching session for female tech executives

You keep pushing, keep achieving, yet something still feels like it’s missing.

I understand the specific weight that comes with leading in fast paced industries like digital, tech and ecommerce: growth targets that only ever go up, and an industry that never really clocks off, all while trying to hold on to some kind of balance yourself.

Not in tech? Have a look at my coaching for women.

Female ecommerce coach working on a digital marketing strategy on her phone at a laptop

What women in tech bring to coaching

These are the challenges I hear most often, and the ones I lived myself.

Speaking up when you're the only one

It takes a lot of energy and confidence to be the only woman speaking up in a male dominated room, carrying the weight of championing other women while having to think about how you're perceived and how you come across.

Not being recognised

Doing the work, delivering the results, and still watching progression go to someone else.

Confidence in senior rooms

Knowing your stuff and still second guessing yourself when the stakes are high.

An always on culture

Constant change, targets that only go up, and the pressure to keep delivering, with very little room to switch off.

Work and life pulling against each other

Success on paper, and feeling stretched thin everywhere else.

What's next

Whether to step up, stay where you are, or move in a new direction.

Why I understand it

I've lived it: building businesses and divisions inside other companies, and now building my own. I'm an ICF ACC accredited coach with Level 3 in counselling skills, a member of the Association for Business Psychology, and I've spent over 15 years in senior leadership, much of it inside fast paced, high growth environments like the one you're navigating now.

How coaching helps

My coaching helps you understand what's keeping you stuck and move past it. We look at what you want to achieve and how to get there, and at whatever comes up along the way, often beliefs and patterns that have built up over time. You decide what we focus on, whether that's your career, your personal life or both.

You'll leave with tools and practical strategies to face future challenges with confidence, long after the work has finished.

How It Works

1:1 Coaching

55 minute sessions via Zoom.

You can lock in a regular slot or book a block of sessions, whatever works for your life.

Built for women leading teams or building a business of their own in fast-paced industries like digital, tech, or ecommerce.

Your coaching is tailored to you and your needs, not a template. I recommend a minimum of 9 sessions, though we'll figure out what's right for you in your first call.

You'll walk away with practical tools and strategies that work long after we stop working together.

Price per session: £125.

Payment plans are available, split across three installments: one to begin, one at the midpoint, one on completion.


Olivia McMaster, leadership coach for women in digital and tech, sitting relaxed in a grey jumper

“Olivia’s coaching transformed how I approach difficult goals. I went from avoiding to taking real steps toward returning to work after having a family. Her supportive environment helped me explore my fears while keeping me accountable, and her intelligent, flexible approach made meaningful change possible. I highly recommend her”

— Claire.S

Questions you might have

Not sure what you need?

No problem at all. Just send me a message, tell me a bit about your circumstances and goals, and I’ll recommend a way forward.

Friendly female ecommerce coach holding a coffee mug, representing approachable business mentorship for women in tech