Leadership coaching for women in digital and tech

Ecommerce mentor Olivia McMaster smiling during a leadership coaching session for female tech executives

You keep pushing, keep achieving, yet something still feels like it’s missing.

I understand the specific weight that comes with leading and building in fast-paced industries like digital, tech, and ecommerce: growth targets that only ever go up, and an industry that never really clocks off, all while trying to maintain some semblance of balance yourself.

Maybe you're leading a team or building something of your own in industries like these. Or you've had success on paper, but feel strangely disconnected from it, caught in an always-on culture that doesn't leave much room to switch off.

I get it, because I've lived it: building businesses and divisions inside other companies, and now building my own. I'm an ICF ACC accredited coach with Level 3 in counselling skills, a member of the Association for Business Psychology, and I've spent over 15 years in senior leadership, much of it inside fast-paced, high-growth environments like the one you're navigating now.

That combination means I'm not just passionate about supporting women through this, I know what it costs when you don't get the support, and what changes when you do.

Female ecommerce coach working on a digital marketing strategy on her phone at a laptop

How It Works

1:1 Coaching

55 minute sessions via Zoom.

You can lock in a regular slot or book a block of sessions, whatever works for your life.

Built for women leading teams or building a business of their own in fast-paced industries like digital, tech, or ecommerce.

Your coaching is tailored to you and your needs, not a template. I recommend a minimum of 9 sessions, though we'll figure out what's right for you in your first call.

You'll walk away with practical tools and strategies that work long after we stop working together.

Price per session: £125.

Payment plans are available, split across three installments: one to begin, one at the midpoint, one on completion.


Olivia McMaster, leadership coach for women in digital and tech, sitting relaxed in a grey jumper

“Olivia’s coaching transformed how I approach difficult goals. I went from avoiding to taking real steps toward returning to work after having a family. Her supportive environment helped me explore my fears while keeping me accountable, and her intelligent, flexible approach made meaningful change possible. I highly recommend her”

— Claire.S

Not sure what you need?

No problem at all. Just send me a message, tell me a bit about your circumstances and goals, and I’ll recommend a way forward.

Friendly female ecommerce coach holding a coffee mug, representing approachable business mentorship for women in tech