Ecommerce mentor Olivia McMaster smiling during a leadership coaching session for female tech executives

Coaching for women who are ready to stop choosing

You don’t have to choose between the life you’re building and the person you are while you build it.

Coaching for whatever season you’re in — leading a team, building something of your own, or simply trying to feel like yourself again. Not a template. Not one-size-fits-all. A space built around you.

This is for women who feel like they’ve lost themselves somewhere between the achievements, women navigating a big transition — a promotion, a career change, a return to work, a new chapter — and women who know something needs to shift, but can’t quite see the pattern on their own.

As an ICF accredited coach with Level 3 in counselling skills and an applied understanding of human psychology and neuroscience, I bring these together to work with the whole you, not just the professional version people usually see.

Women with a coach are five times more likely to receive promotions, and women who invest in coaching report a 149% increase in resilience, directly correlated with lower burnout and higher life satisfaction. 80% report an increase in self-confidence after coaching.

If your work sits specifically in digital, tech or ecommerce leadership, leadership coaching for women in digital and tech might be a closer fit.

Female ecommerce coach working on a digital marketing strategy on her phone at a laptop

How It Works

1:1 Coaching

55 minute sessions via Zoom, booked fortnightly. You can lock in a regular slot or book a block of sessions, whatever works for your life.

Built for women in whatever season you’re in — leading a team, building something of your own, or simply trying to feel like yourself again.

Your coaching is tailored to you and your needs, not a template. I recommend a minimum of 9 sessions, and many clients continue for 6 months or more, though we'll figure out what's right for you in your first call.

You'll walk away with practical tools and strategies that work long after we stop working together.

Price per session: £125.

Payment plans are available, split across three installments: one to begin, one at the midpoint, one on completion.


Olivia McMaster, coach for women, sitting relaxed in a grey jumper

“Olivia created a space where I felt safe enough to examine my life in new ways. She skillfully helped me move beyond reflection into real changes around my boundaries and decision-making. Her support has made a tangible difference in my confidence.”

— Emma.S

Not sure what you need?

No problem at all. Just send me a message, tell me a bit about your circumstances and goals, and I’ll recommend a way forward.

Friendly female ecommerce coach holding a coffee mug, representing approachable business mentorship for women in tech