Coaching for women who are ready to stop choosing

Ecommerce mentor Olivia McMaster smiling during a leadership coaching session for female tech executives

You don't have to sacrifice who you are to build the life you want.

You've built a career and a life that, from the outside, looks like you've got it figured out. You lead, you deliver, you make it look easy.

But somewhere along the way, it started to cost you something. It feels like success in one part of your life always comes at the expense of another.

Most women I talk to assume a real change means starting over, giving up what they've built to get something better. The data disagrees. Research shows that the average age behind the fastest-growing companies is 45, not 25 and a 50-year-old founder is nearly twice as likely to hit that kind of success as a 30-year-old. Whatever "too late" looks like in your head, the evidence keeps landing later than people expect.

And change doesn't always mean career. Sometimes it's quieter than that: a sense that life generally isn't pointing where you want it to, and you can't quite put your finger on why.

I know, because I've been there too. As an ICF accredited coach with Level 3 in counselling skills, and an applied understanding of psychology and neuroscience, I work with the whole you: not just the professional version most people see, but everything underneath it too.

(If your work sits specifically in digital, tech or ecommerce leadership, leadership coaching for women in digital and tech might be a closer fit.)

Female ecommerce coach working on a digital marketing strategy on her phone at a laptop

How It Works

1:1 Coaching

55 minute sessions via Zoom.

You can lock in a regular slot or book a block of sessions, whatever works for you.

This is for women navigating a real shift, at work: leading a team, building something of your own, or in life, working out who you are outside of it all.

Your coaching is tailored to you and your needs, not a template. I recommend a minimum of 9 sessions, though we'll figure out what's right for you in your first call.

You'll walk away with practical tools and strategies that work long after we stop working together.

Price per session: £125. Payment plans are available, split across three installments: one to begin, one at the midpoint, one on completion.


Olivia McMaster, coach for women, sitting relaxed in a grey jumper

“Olivia created a space where I felt safe enough to examine my life in new ways. She skillfully helped me move beyond reflection into real changes around my boundaries and decision-making. Her support has made a tangible difference in my confidence.”

— Emma.S

Not sure what you need?

No problem, just send me a message, tell me a bit about what's going on and what you're aiming for, and I'll recommend a way forward

Friendly female ecommerce coach holding a coffee mug, representing approachable business mentorship for women in tech