I help women achieve real success without sacrificing themselves in the process.

Success shouldn't come at the sacrifice of who you are. Coaching that helps you build the career you're chasing, without losing the life you're meant to be living.

Professional digital and tech coach for women in a blazer, providing leadership mentorship and ecommerce strategy

Accredited By

ICF Associate Certified Coach (ACC) credential badge
CPCAB Level 3 Counselling Skills accreditation logo

Association for Business Psychology (ABP) member badge

Your career and personal life aren't separate. Your coaching shouldn't be either.

You've built a life you’ve worked hard for.

You’re leading teams or building a business of your own.

You’re driving results, delivering growth, and constantly proving what you’re capable of.

When you're in your element, it feels incredible.

But …

It feels like you have to choose between climbing higher and actually enjoying your life.

I know because I've been there too.

I found a way to help women succeed without losing touch with who they are and what matters most.

Now I can help you do the same.

Digital tech coach Olivia McMaster smiling, providing expert ecommerce and business leadership support for women.

→ Women leading teams or building a business of their own.

→ Women navigating an ‘always-on’ culture while struggling to switch off and be present for their families and themselves.

→ Women who have experienced success on paper but feeling disconnected, from their relationships, their work, and what genuinely fulfills them.

Who I work with

Women at an Olivia McMaster leadership event for digital and tech executives, smiling and networking together

My approach

As an ICF accredited coach with Level 3 in counselling skills and an applied understanding of human psychology and neuroscience, I bring these together to work with the whole you.

In our coaching sessions, this blend is what lets me understand the beliefs and patterns holding you back, the ones shaped by your own history, and why you behave the way you do. And it's coaching that turns that understanding into movement, helping you take what we uncover and actually create change, rather than staying in reflection.

It's also why you won't find a templated approach here. This is one to one, bespoke to you, because your history and beliefs are yours alone. No template, self-led course, or AI tool can replicate that.

And that partnership is exactly what lets you decide what we actually focus on. For you, that might be a specific career challenge, or identity, or relationships. It might be understanding the patterns underneath, or staying focused on achieving a goal.

No matter what you choose to focus on, you will leave with tools and practical strategies to achieve your current goals, as well as face future challenges with confidence long after the work

Olivia McMaster, leadership coach for women in digital and tech, providing expert executive mentorship

“Olivia created a space where I felt safe enough to examine my life in new ways. She skillfully helped me move beyond reflection into real changes around my boundaries and decision-making. Her support has made a tangible difference in my confidence”

— Emma.S

The impact

I firmly believe you can build a career and life that work in harmony, because I've helped many women, leading teams and building businesses of their own, do exactly that.

You can:

→ Address the thinking patterns keeping you stuck that show up in both your career and your relationships

→ Set boundaries that stick at work AND at home (because they're connected)

→ Make progress in your career that ripples into your personal life (and vice versa)

Even if:

→ You've been compartmentalising your life for years

→ You think the issues at work are separate from the issues at home

→ You've always worked on one part of your life at the expense of the other

You have the drive. So, what's actually holding you back?

Usually it's the patterns you can't see clearly on your own, the ones that keep showing up no matter how hard you push.

My coaching helps you move past them, not just understand them, and that's where real transformation happens.

Women's leadership mentor in digital tech, smiling and providing expert ecommerce coaching sessions

“Olivia's coaching transformed how I approach difficult goals. I went from avoiding to taking real steps toward returning to work after having a family. Her supportive environment helped me explore my fears while keeping me accountable, and her intelligent, flexible approach made meaningful change possible. I highly recommend her.”

— Claire.S

Backed By Research

5x

more promotions

Women with a coach are five times more likely to receive promotions.

(Emerging Leader Study)

+149%

increase in resilience

Women who invest in coaching report a 149% increase in resilience. Higher resilience is directly correlated with lower burnout and higher life satisfaction.

(BetterUP/NASA)

+80%

increase in self-confidence

80% of women who had coaching reported an increase in self-confidence. (Survey of 2,165 clients across 64 countries)

(PwC Global Coaching Client Study)

How It Works

1:1 Coaching

55 minute sessions via Zoom, booked fortnightly, flexible to fit into your work and personal life. You can reserve a regular slot in my calendar or book a course of sessions.

In-House Coaching

Tailored coaching for organisations through in-house coaching programs. Providing one-on-one confidential coaching for high-potential leaders and rising talent.

Olivia McMaster, executive leadership coach for women in digital tech and ecommerce, smiling in a professional portrait